Fair Trade ? The Art Fair equation : Between rising costs and visibility; what future model for galleries ?

Beyond the glamour of global exposure, art fairs are becoming an increasingly expensive operation, with many galleries reporting shrinking profit margins in recent years. Drawing from recent art market data and economic reports, we explore how rising costs are reshaping gallery strategies, particularly for smaller businesses and specialists in African contemporary art, who must now rethink how to protect their artists and sustain their practices.